Data-Driven Marketing: 6 Expert Tips from Gail Tibbo, Founder of Incisive Marketing

In this week’s podcast on The Hive Nation, Carla Gail Tibbo, Founder and President of Incisive Marketing, shared six expert tips for small to medium-sized businesses to develop effective marketing strategies to enable businesses to be adaptable, data-driven, and customer-focused in their approach to marketing. Are you currently using some or all of these? We’d love to hear from you in the comments.

Quiet Hiring: Transition employees from jobs that suck to ones they love

Quiet Hiring is a trend where companies prioritize business functions by temporarily mixing up the roles of current employees to gain new skills or address specific needs, avoiding lengthy interview processes and saving time and costs. However, the concept has been criticized for glamorizing the notion of being quiet about important issues, such as low employee engagement, which has been a long-standing problem for businesses. To make quiet hiring beneficial for both employers and employees, it's important to use it in a way that aligns with employees' interests and values. If you truly want to reduce employee disengagement, it means you need to focus on employee engagement.

“Unleashing Your Resilience through Self-Reflection and Mental Toughness with Tony Fahkry”

Explore the power of resilience, mental toughness, self-reflection and self-empowerment with Tony Fahkry, author, keynote speaker, and coach from Melbourne, Australia. Learn how to improve your mental, emotional, physical well-being with Tony's The Power to Navigate Life program and his three books: The Power to Navigate Life, Reconstructing the Past to Create a Remarkable Future, and Awaken Your Authentic Self. Find out how to increase your confidence, develop problem-solving skills, improve communication, and increase resilience and mental toughness by expanding your comfort zone and handling negative emotions. Gain insight into the post-pandemic world of uncertainty, ambiguity, and fear and explore the power of writing to make a difference in the world. Understand how to create successful team dynamics by having a common goal, good hiring practices, and strong leadership.

Hybrid Work Part 3: Strategic Considerations

The The Hybrid Work Series covers research, strategies, and considerations for implementing a hybrid work approach that is fit-for-purpose for any organization. The series acknowledges that hybrid work is here to stay and recommends taking a collaborative and strategic discovery-driven approach to making policy, selecting tools, and governing hybrid work. The series also emphasizes the need for people to collaborate and co-create, drawing on collective intelligence to solve wicked problems. The series concludes by offering strategic considerations for getting hybrid work right for any organization, focusing on acknowledging hybrid work as a long-term replacement for business as we know it, the need for people to collaborate, and to take a people-first approach.

FAQs for Businesses considering The Hive

The Hive Professional Network (The Hive) provides businesses with a platform that connects their employees with coaches for personal and professional development. Here are some frequently asked questions to help businesses understand how our marketplace works and how it can benefit their employees.

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